Storytelling is one of the most powerful tools in the world. It not only allows us to communicate our ideas effectively but also sparks our imagination. At Sam & Mi, every book, activity and game is designed with storytelling in mind. Our books pick up subtle themes of empathy, empowerment and tolerance. Our activity books are designed to allow children to explore, observe and express through art and our games are designed to use verbal, visual and physical cues to problem solve.
Sam & Mi was started as a way of capturing memories with my daughter but as parents and schools started reaching out to us, we decided to make the material more easily accessible. Each of our products is really a collaboration between a child and a mother, three decades apart. I hope you enjoy your journey with us and do share your child’s experience with our products!